Over the years, I have observed a few things. Let me start with “kindness is in everyone”, however cliched it may sound. There is, however, a very wide range in terms of how an act of kindness manifests, both in terms of its magnitude and frequency. The passion and intensity that goes with the act also vary a lot.
You get to read about a number of wealthy individuals channelling their wealth and efforts to one or more causes that they care and are passionate about. Needless to say, I hold them in great respect. That said, what is remarkable and significantly more respectable is the fact that there are so many others who do a lot more. Their “more” is in terms of what they contribute – not just in terms of funds but also in terms of their time and efforts – all measured as a proportion of what is available and at their disposal. That is kindness at another level altogether.
From time to time, you also hear about someone, for example, a sports personality or a movie celebrity, supporting a cause, doing a good deed, etc, but causing the same quietly and without any publicity. My reaction used to be “wow, such a noble thing to do” and be amazed by the fact that they do it without any publicity. But then it dawned on me that such an act of kindness misses out on being a catalyst in enticing their fans, followers and also other celebrities to support such or similar causes. I would prefer to see them as “community catalysts” and “role models” in their acts of kindness too.
“Siru thuli, peru vellam” is a saying in Tamil. Little drops make a mighty ocean. I would go as far as saying that numerous small and frequent acts of kindness are perhaps preferable to fewer but larger ones. You may have already heard of investment advisors saying “small and steady wins the race”, which is also quite apt when it comes to giving.
Finally, there is a dearth of reliable and credible information about the needy. Many a time, we find ourselves at a loss as to who or what, how far and how to support. There is no single place to look for all options that appeal to an individual. The causes that appeal to my sense of giving could be very different from those that appeal to someone else. Also, something that bothered me all the time was the quantum of administrative costs. Higher costs naturally imply a low bang for the buck. Put it simply, what was missing was “donor focus”.
When Rashmie and Ashwani discussed their thoughts and vision for “aidbees”, I could instantly see aidbees addressing all of the above and potentially being capable of doing much more. I believe, we are on the right path and have progressed well. Still, a long way to go and we shall.
About the author : Mr. Balasubramanian S is a champion of kindness and is also a Senior director at an Asset management firm. We are grateful to have him as a guest on our blog
