Running For A Cause: How Philanthropy Has Become Vital For Sports Events

In a world where we strive to achieve kindness and social welfare, how is Event based Philanthropy acting as an essential bridge between sports and charity

Marathons in India are a celebration of running as well as contributing to a cause. The four major marathons in the country- Delhi, Mumbai, Kolkata and Bengaluru are continued to be hosted by TCS.

If one brings out the numbers, Tata Mumbai Marathon 2023 raised a whopping total of Rs. 40.68 and about INR 52 Crores in 2024 in philanthropy. The 2023 editions of the TCSW 10K, Bengaluru and Vedanta Delhi Half Marathon raised Rs. 2.7+ Crores and Rs. 1.8+ Crores respectively.

All these numbers point towards a progressive trend of how sports based events encourage philanthropy to make a difference. The enthusiasm to run with your pals on the track while contributing to a cause has given a new meaning to sports events which is beyond personal fitness goals. 

The fusion of sports and charitable causes has given rise to athletes and enthusiasts alike running not only for personal achievements but also to make a positive impact on society. The question arises: How vital is philanthropy for sports events?

Philanthropy adds a profound layer of purpose to sports events, transforming them into opportunities to contribute to the greater good. Charitable runs, marathons, and other athletic fundraisers raise awareness and funds for various causes, from women empowerment, healthcare to education and environmental conservation and children welfare. The collective energy of participants creates a dynamic force for change, fostering a sense of community and shared responsibility.

Beyond fundraising, philanthropy enhances the social impact of sports. Athletes often leverage their influence to endorse and support charitable initiatives, becoming ambassadors for change. For instance, in the last edition of TCS World 10K, Bengaluru, Gautham CB raised over Rs. 10 Lakhs alone for neonatal care through his trustworthy network. Stories like his not only amplify the reach of social causes but also showcase the inherent altruism within the sports community.

Sports events are a brilliant source of team building activities leading to social initiatives. When a corporate team runs on the track with its employees, donning a uniformly coloured outfit showing off their company name bibs, the enthralling energy of “We are here together to make a difference” comes alive!

As employees fundraise and support an NGO, they also become the beacon of hope for their other teammates to join in the mission. 

In conclusion, the integration of philanthropy into sports events is not just desirable; it is indeed very vital. It transforms the act of running into a catalyst for positive change, uniting individuals in a common pursuit of both personal achievement and collective betterment. 

aidbees is proud to be the Philanthropy Partner for the TCS World 10K, Bengaluru and we aim to bring about a change in the lives of many beneficiaries through this attempt! We call on NGOs, Corporates and Individuals to join us in raising funds for a cause and we take pride that we are escalating the vitality of sports events and what they can achieve. 

As we lace up our running shoes for April 2024, let’s remember that each step can contribute to a healthier and kinder world- one supporter at a time! 

Click on the link *here* to support a cause or become a fundraiser for the upcoming TCS World 10K, Bengaluru- 2024 with aidbees!


aidbees is striving every day to see a kinder world. On their platform, the company is offering a one-stop solution for “kindness,” which is definitely the need of the hour. Beginning to do one kind act every day will inculcate kindness within our hearts naturally, and we can be looking to do that through aidbees. Come join us in the journey of making a kinder world!

Click here to read more stories of change, awareness, inspiration and practising  kindness!

aidbees works with 70+ NGOs across 10+ themes including environment, education, health, empowerment, etc. You can support them and join us in spreading the Kindness Revolution. Click here to explore more!

Write a comment